Some people who doubt that there is a right time to get started in real estate investing worry that there are too many people buying houses to find a deal. Competition is everywhere. If you can’t understand – that in business, competition is normal – then real estate investing is not for you. Just take a look at the marketplace in companies such as Coke and Pepsi, Nike and Reebok, McDonalds and Burger King, and a million other services and products out in the marketplace. So if you see a lot of investors competing against you then know that it’s a rewarding business to be in because you are not the only one that sees the potential for profit. Plus, there are more than enough deals to make everyone rich, in due time. At any given time there are hundreds of properties for sale in your own local market niches, enough for each investor looking for them.Some investors know that events such as the September 11th tragedy, the huge number of job layoffs and the decline in the stock market will kill the economy, and anything they buy will go down in value. But, once again, this need not be the time to fold-up your tent and quit before you get started. In order to be successful in investing, learn how to make money in “up” and “down” markets. Have strategies to utilize in both “up” and “down” markets to survive when the economy is bad or thrive when the economy is booming. And if everyone else is forecasting “doom & gloom” it only clears out the competition as you have more market share to profit from, as this is a good thing!Ask yourself: “When do I want to make money?” And the answer is usually right now!Thus, go out and get your investing business going, right now! And not base your actions on what others are saying because the majority of the population is not rich, only those few who dare to take the right risks and take the necessary steps to be successful.Stay in ‘the Game,’ and stay ‘the Course’ (persist)One of the major disappointments of the conventional, ‘rental real estate’ approach is there’s just no money in it NOW, only after a long period of ownership. There’s not enough spread between the income realized from rent – versus – the expenses of mortgage payments and repairs for the investor to make any money today. You barely get by in the early years of your property’s ownership. You’ve got to have other income to support your lifestyle. You can’t just count on the rentals to support you.Most likely, in the beginning you’ll be supporting your properties with your other income if you bought via the traditional way. That’s not too attractive. A lot of investors don’t have the stomach to endure the rough and tough financial stresses of the rental business. Even more so – people just don’t have the desire to hang in there to make it work, in due time. Thus, if you persist you will outpace your competition because they will no longer be in the business, and you will have “no competition”. This business is a long-term commitment and over 80% of real estate investors – who have been in the business for that long, go on to become millionaires. What I’m saying to you is this: Stay the course, and you will beat most all of your competitors because you can ride the ups and downs of the market in the Real Estate Game, in due time.Opportunity is everywhereThis is ‘NOT’ a common statement I hear from new investors. True, it may work differently in some markets than in others, but there are investors making money in every city (large or small, metro-area or the rural-areas), every day of the week. You have to learn your market: the rents, the trends, the local customs, the lenders, the title companies, etc.Then, learn the techniques and adapt them to your market. One thing is for sure, everyone needs a roof to live under, either renting or owning. People need to live somewhere. So study your market carefully, because there are tons of opportunities in every marketplace. You just have to learn your market and be able to service your market accordingly. If you don’t believe this, simply read the ‘Success Stories’ of all my students achieving financial independence and earning big profits using my field-tested and perfected real estate investing system.Typically, the main argument of real estate “Nay-Sayers” is by associating real estate with toilets, bad tenants, property damages, tenant evictions, etc. – all the bad tasting things that may happen to an investor getting ready to jump into the real estate game.For somebody who believes the only thing to real estate is getting a loan and buying a run-down duplex, in a bad part of town, entering the real estate game most certainly could turn into a major nightmare very quickly. However, an individual open to possibilities and who is willing to learn various techniques and strategies – will very quickly discover that’s this methodology is not the most profitable way to be transacting real estate deals.A True Wealth BuilderWell, if you shudder at the very thought of spending your nights and weekends unstopping troubled toilets, painting scarred up walls, and pacifying angry/upset tenants, you are in good company. I have no interest in dealing with ill-affecting and time consuming renter-problems or their negative attitudes. When you follow a systematic approach to investing, you won’t have to deal with negative outcomes!! There are other creative ways to manage properties that involve no hassles and no headaches whatsoever, such programs exist in our “Automated Management System” which take away those ownership nightmares.Much more profitable strategies exist if you are open to ‘non-traditional’ ways of investing in real estate. For example, in our System approach, there are “Rent Credits” used to maximize your time, while minimizing your overall risks, while creating positive cash flow versus, living with negative cash flow and tenant-troubles. There is a better way!! Your properties will be beautifully managed and maintained. Your Tenant-Buyers will be happy, you will pocket plenty of positive cash flow and you’ll be able to spend your free time locating additional real estate investments, doing the things you love and have passion for doing, which is the very point of becoming a professional real estate investor in the first place!!If you really are serious about real estate investing and do extensive research into the real estate business, constantly learning and improving your knowledge level you will realize that your risks are minimal when compared to other business models.If you talk to any knowledgeable real estate investor and compare the cost of starting a real estate investing company versus some other type of business, you’ll see that a real estate business has far less risks. I like to be upfront with you that you will need some marketing dollars at the least to launch your real estate business. You also need to have a long term vision of this venture and at least give it at least a good 6-12 months to make it work. Otherwise, your money (marketing budget) and time will be a waste.I know this but most people don’t know that it takes at least some money initially to make money as a real estate investor. I don’t mean to scare anyone away but let’s compare a real estate investing business to a restaurant/carryout business. I know these types of businesses very well because relatives of mine own restaurants/carryouts, so even though I never owned a restaurant, my relatives have taught me the inner workings of that business and what it takes to sustain it to be profitable.First, for a regular restaurant it takes $30K in gross sales just to break even each month. And this does not include the 15 hour days, and six days per week, and the initial investment of $120K down payment with great credit for a bank to even lend you the money needed to open it. You also have to have years of knowledge and experience before you invest your life savings to start a restaurant business. Then, it usually takes about 1-3 years until the profits really come in, thus, this is only if you can survive to stay in business that long. My father-in-law is currently running a carryout and he has had over seventeen years experience and he tells me how fed up he is with the restaurant business. That is why he’s also getting started as a real estate investor and he’s asked me to invest some of his money into our rehab properties. He sees the huge rewards and minimal risk involved in real estate compared to his restaurant business or other businesses he has been in. And he is seriously considering selling his business to do real estate investing full-time.When you compare risks in real estate investing versus investing in other business avenues and/or endeavors, as you can come to your own conclusion: real estate investing is the ‘Best Game’ in town, when it comes to generating great wealth, while achieving your American Dream for financial independence.Real estate investing has cycles just like any other businessThe stock market has it’s cycles. We experienced that after the September 11th Tragedy. Only less than two years prior, we saw a peak in the stock market with high tech stocks soaring and making stock market investors ‘paper rich.’ The stock market has it’s ‘ups’ and it’s ‘downs.’Modern real estate thrives on doing things smarter, wiser, strategically – not harder, more time consuming, with profit-eating outcomes. At the end of the day, the key to success is to focus on being a ‘great entrepreneur.’ I asked an experience investor (he owned about a quarter of Blacksburg, Virginia) what his specialty was in real estate investing and his response was not that he was good at Lease Options, Wholesaling, Short Sales, REOs, Rehabs, Notes, Residential, Land Developments, or Commercial real estate. But he said he was an ‘expert at making money.’ We both laughed at that but I will never forget that conversation. You need to know about the marketplace and technical factors involved in a deal, but your main duty whenever you are investing is always to make money. Thus, at the end of the day, your job is to make money in ‘up’ as well as ‘down’ markets. And if you focus on being a ‘great entrepreneur,’ you’ll be able to make money with many techniques, strategies, and skill sets to be successful in any market.
There is no question that advertisement brings results and as such, newspaper advertising metrics were created to guide companies what makes an advertisement effective. Simply putting one’s brand name and product on a piece of paper does not guarantee results. Thousands of companies also advertise through newspapers, and yet, not all of them get the expected results. Depending on the purpose, one can follow several guidelines or checklists to ensure that the advertising goal is achieved.It should then be a given fact that for every metric measured, there are corresponding key performance indicators involved. This is a way of seeing the results of the advertising effort of the company. It is always a necessity for companies to measure how well and how effective an advertising project is. With the science of statistics now, this will not be difficult to achieve. There are many ways to find out if the brand name is popular or not. This does not only apply to small companies.As observed, even big names in any industry do not stop advertising not only in print, but also in television, billboards, and other means of advertising, such as distribution of pamphlets. This is because advertising is a sure shot of putting one’s product on the map.As always, the first thing that a company should consider is the size of the advertisement. Newspapers offer several sizes to fit the existing advertising budget of many institutions. One company can occupy the entire page or just half of it. Some only take a fourth or an eighth of the page. It need not be mentioned that the size of the advertisement is an indicator of how it will be seen. The smaller the size, the less likely it is that people will be aware of the advertisement. It is a common behavior that people do not read everything that is in the newspaper.Another factor that should be included in newspaper advertising metrics is the location. Sometimes, advertisements placed on the front page are a lot more expensive. Some newspapers offer a classified ads section and the pricing is different. This is based on studies focused on what people often read. If the advertisement is placed in the show business section, the price is also likely to be different, especially if there is a hot gossip item going around. The hotter the news, the more expensive the ads will be.Next in line for newspaper advertising metrics is the design. Should it be colored or black and white? Many companies attest to the fact that colored advertisement on a black and white newspaper is favorable. This catches the attention of readers and there is a guarantee that the advertisement will be scanned, if not read.Lastly, what newspaper? Advertising on newspaper is a shared investment. The newspaper company earns through the advertisers and advertisers use the newspapers to have their products seen. There is no sense in putting an advertisement in a newspaper that no one reads. There is also no essence in putting a product advertisement in a newspaper that does not embody the product’s nature. These are the newspaper advertising metrics that one should always keep in mind.